South Australian Produce Market

The South Australian Produce Market is the state’s hub for fresh fruit and produce.  Before dawn, every working day, this massive site in Adelaide’s north comes alive with trucks, forklifts, colourful produce and even more colourful characters. When Brandcell was approached to develop a new brand for this iconic commercial centre, we were clear from the start that we wanted to capture the Market’s spirit of energy, freshness and vibrancy.