I am a highly experienced communications industry professional, having worked in branding, advertising and marketing agencies since the early 90’s, and on some of Australia’s best loved brands. Now based in Cairns, I am looking forward to working with a select number of clients who are willing to commit to giving their organisation a genuinely global brand experience.

Research

Research and testing
Competitor and category analysis

Brand and product differentiation

PLANNING

Engagement strategies
Campaign planning and direction
Product, pricing & distribution strategies
Budgeting and resource management
Whole of business creative strategies

EXECUTION

Managing implementation
Managing suppliers

Negotiating rates and terms
Project leadership
Communication programs
Media buying
Campaign reporting