A brand refresh for Irvine Wines

The James Irvine selection of flagship merlots are wines of serious international standing, even referred to as the Grange of merlots. With a change of ownership comes the opportunity to build a bigger following for the brand and it’s many other variety, outside the world of merlot afficianados. This extensive review includes an evolution to the brandmark, a repositioning of the ranges including pricing models, and an entirely new range of labels form entry level to mid range and premiulm products.